“The ‘blank space’ and ‘structure’ inherent in Eastern philosophy create a sense of balance in the space. The first floor retains the narrative logic of traditional culture, while transparent spaces are interspersed with lines that guide the viewer’s gaze, adding a sense of depth. The meandering layout allows people to wander through the space freely.”
“New and Old, Past and Present”
How to infuse an “old” brand with new ideas is a challenge that both brands and designers face together.
We strive to establish a new connection between commercial spaces and cultural heritage:
To uncover the Eastern aesthetics embedded in the brand’s DNA,
and to awaken people’s recognition of traditional culture.
The phoenix rests upon the parasol tree, bathed in the morning sun.
The designer delves into the brand’s DNA, using the “phoenix” as the core of the design, skillfully transforming the symbolic elements of classic national motifs to create a more contemporary artistic expression.
The strongly textured metal and glass structures, combined with artistically textured fabrics, resemble a mythical parasol tree, creating a richer, more immersive sensory experience within the space.
